The university of hyderabad
An Institute of Eminence
University of Hyderabad(UoH), is celebrating its Golden Jubilee this Year. In these Five Decades long journey of University of Hyderabad, it had achieved the status of the “Institution of Eminence (IoE)” , which is accorded to the University of Hyderabad (UoH) in September 2019, is a recognition of UoH’s standing, ability and potential to move into the league of the world’s best institutions.
The School of Management Studies (SMS), University of Hyderabad, is celebrating its Silver Jubilee this Year. The School made a humble beginning of its journey towards excellence in management education in 1999, with the Vision to continually strive to achieve excellence in management education, research, training, consultancy and outreach activities with a multi-disciplinary, multi-sectoral and developmental perspective in various areas of Management.
The School offers a two-year full-time flagship MBA (Gen) Programme, an unique MBA programme in Health Care and Hospital Management, a Contemporary MBA Programme in Business Analytics, an exclusive weekend MBA Programme for Executives and a renowned Ph.D. programme in Management Studies.
www.cxpaglobal.org
Customer Experience Professional Association (CXPA)-Asia Regional Council
The Customer Experience Professionals Association (CXPA) is a premier global non-profit organization dedicated to advancing the customer experience profession. Founded in 2011, CXPA has grown from a small group of passionate individuals in Boston to an influential community of over 4,000 members across 70 countries.
CXPA Asia is regional advisory council for the Asia and the Pacific region. Prasana Kumar Parthasarathy is chair for CXPA Asia in 2026. Pranav Kumar is immediate past chair (2023-25).
Our Mission
At CXPA, our mission is to support customer experience (CX) professionals in their journey to share, learn, inspire, and grow throughout their careers. We believe that empowered CX professionals lead to exceptional outcomes for organizations and their customers.
Our Vision
We envision a world where exceptional customer experiences are the norm, driven by empowered professionals who understand and enhance every aspect of the customer journey.
What We Do
CXPA is committed to:
Professional Development: We provide resources, training, and networking opportunities that empower our members to excel in their careers.
Thought Leadership: We actively contribute to the evolution of the CX field through research, best practices, and industry standards.
Community Engagement: Our members benefit from a vibrant community that encourages collaboration and the sharing of diverse perspectives.
Join Us
We invite you to join us in our mission. Whether you are a seasoned professional or just starting your career in CX, there is a place for you at CXPA. Together, we can shape the future of customer experiences worldwide.
As a token of appreciation, we are offering a special 20 % discount on CXPA Global membership fees for people in Asia & the Pacific. Sign up or renew your membership for just USD 150—a savings of USD 75 only. This membership grants you access to valuable resources, networking opportunities, and professional development.
An academia-industry collaboration
International Conference on Customer Experience (ICX2026) is jointly organised by the University of Hyderabad and Customer Experience Professional Association (CXPA), Asia Regional Council.
Patrons
VC – University of Hyderabad
CEO- Customer Experience Professional Association (CXPA)
Former Dean, School of Management Studies, University of Hyderabad
Dean – School of Management Studies, University of Hyderabad
Advisory Council
Vice Chancellor, Yogi Vemana University, Kadapa, AP
Professor, School of Management Studies, UoH
Professor, School of Management Studies, UoH
Former Professor, Indian Institute of Management, Bengaluru
Prof. & Former Dean, School of Management Studies, UoH
Dr B R Ambedkar Chair Professor, IIM-Visakhapatnam
Professor, School of Management Studies, UoH
Associate Professor, School of Management Studies, UoH
Associate Professor, School of Management Studies, UoH
Assistant Professor, School of Management Studies, UoH
Assistant Professor, School of Management Studies, UoH
Assistant Professor, School of Management Studies, UoH
Assistant Professor, School of Management Studies, UoH
Assistant Professor, School of Management Studies, UoH
CX Expert | HP | 2026 CXPA Board Chair
Executive Body
Conference Chair- Industry
Chief Experience Designer – Praakamya
Immediate Past Chair – CXPA Asia 2023-25
Conference Chair- Academia. Professor- School of Management Studies, University of Hyderabad
Conference Co-chair Industry. Head: Data, Analytics, AI in CAPCO, a Wipro company
Chair- CXPA Asia 2026
Conference Co-chair Academia. Professor- School of Management Studies, University of Hyderabad
Executive Members
Director of Customer Experience APAC – Olympus, Singapore
Chief Customer Officer Zenify, Vietnam
Head of Experience Management & Process Optimization, Vietnam Maritime Joint Stock Commercial Bank (MSB), Vietnam.
Associate Director- FWD Insurance. Founder and President -Customer Experience Society of the Philippines
Author. Vice President Data & AI – NTT DATA Inc. Singapore
Former Group Chief Customer Officer, Dialog Axiata PLC, Sri Lanka
Senior MD & Head of Group Customer Experience, CIMD, Malaysia
CXPA Global Office, US
CEO & Founder KOYOPO, India
Head Business Process Excellence, Eternity Technology, India
SVP- First Source, India
Head of Customer Experience, Techombank, Vietnam
Country Representative – SecureQuanta, Executive Managing Director, Pakistan Kidney Patient Association.
Associate Director CX/EX – Material, India
Vice President, Global Customer Support Engineering APAC – Fivetran. India
Customer Experience Manager, Ingram Micro, India
Program Manager – Amazon, India
Founder & Principal Consultant – CX Navigate Edge LLC, Bangkok
